Manager, Social and Digital Content
Indianapolis, IN

Job Overview

INvets is a public-private-partnership that aims to create a new way for veterans, transitioning service members and their families to connect with education, careers and community. We reach out to veterans across the nation and market Indiana’s numerous career opportunities, coupled with the quality of life that communities across the state have to offer. INvets brings together state and federal agencies to work alongside nonprofit and for-profit entities to accomplish this goal. INvets, while relatively young, has recently received additional funding to expand operations over the next two years. The Manager of Social and Digital Content will travel across the state of Indiana to create video and photographic content for INvets’ various digital marketing platforms. More than just creating simple visual content, this individual will act as a brand personality that will bring to life Indiana communities to veterans, transitioning service members and their families that may have never been here before. While marketing campaigns will be managed with the support of a marketing agency, the Manager of Social and Digital Content will supply all content needed.

Job Responsibilities

• Content creation and digital channel management
• Initiate, create and oversee digital campaigns for the INvets website
• Create photographic, audio and video content showcasing communities, events and employers across the state of Indiana
• Own content creation from beginning to end, including on-screen appearances, shooting and editing
• Develop and execute email campaigns for the regular INvets newsletter; manage the subscriber path and analyze engagement
• Track and report digital analytics
• Manage Social Media
• Spearhead all digital channels
• Oversee social media strategy
• Manage online campaigns to raise awareness
• Brainstorm new and creative growth strategies

Qualifications

• Previous military service is preferred
• Significant experience in graphic design preferred
• Bachelor’s degree in related field preferred
• Three (3) years’ experience in a similar role preferred
• Ability to write, edit and proof-read quality written content
• Good editorial judgement
• Understanding of all aspects of digital and social media content production and publishing including, but not limited to the following: HTML, CSS, Photoshop, Illustrator, web/social analytics, basic video and sound editing
• Excellent communication skills, both written and verbal
• Excellent grasp on social media, website metrics, best practices
• Experience with WordPress, Facebook Insights, Google Analytics preferred
• Experience with Content Management Systems
• Knowledge of industry best-practices, including content delivery standards and usability
• Strong skills in industry-standard Adobe photo, audio and video editing software
• Ability to work independently

Details

• Manager: Executive Director, INvets
• Office location: INvets, downtown Indianapolis
• Travel: Statewide • Status: Exempt