Senior Marketing Executive

11-month maternity cover position. Remote.

Kaplan Test Prep is seeking a dynamic marketing executive to support the success, growth and expansion of its international business. The maternity cover position is remote (home-based) and full-time.

The Senior Marketing Executive will be responsible for driving the growth and development of our products. The role involves the creation and deployment of marketing campaigns to drive customer engagement and increase revenue. Applicants must be detail-orientated with strong copywriting skills and a proven record in product marketing via multiple channels (website, e-campaigns, events & social media). S(he) will work remotely with a marketing team and cross-functional teams based in the UK and the US.

Kaplan Test Prep is the leading provider of preparation courses and tutoring for US and UK university admissions tests. We are a for-profit education company. See www.kaptest.co.uk and www.kaptestglobal.com for more information.

Responsibilities will include:

• Execution of an annual marketing strategy.
• Thought leadership in the development and implementation of new marketing strategies.
• Writing website copy, short blogs and content updates.
• Delivering email marketing campaigns.
• Organisation and execution of online marketing events.
• Attending and organising participation at external education fairs.
• Creation of collateral.
• Competitor monitoring.
• Monthly sales & marketing reporting.
• Achieving goals for lead generation, revenue, sales and other metrics.
• Collaborating with Sales, Service, Academics, Digital and Product teams to develop and execute marketing strategies.
• Working with relevant external organisations on cross-marketing collaborations.
• Team-working with the Outreach Executive on social media & influencer activities.
• Coordinating and reporting on customer insight surveys and interviews.
• Maintaining knowledge of relevant admissions tests and Kaplan products.

Requirements for the position:

• Bachelor's degree.
• Prior experience in product and website marketing.
• Experience working in a target-orientated environment.
• Excellent writing and communication skills.
• Strong organisational skills with the flexibility to handle multiple tasks.
• Good computer literacy and comfort-level with online technology.
• Availability to work outside of traditional office hours, as needed.
• Resident in the UK.

Contract period: 19^th August 2020 – 18^th June 2021 (est.)
Salary range:  £27,000 - £28,000 per annum (pro rata)

How to apply:

Please submit a CV and covering letter (required) to Mia Akanni, Marketing Manager, explaining why you are interested and why you think you are suitable for the position.

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